Email Marketing

Internet Marketing, through E-mail based newsletters, is one of the most powerful and cost effective marketing tools available. We can either train you how to successfully manage email marketing campaigns in house or we can do all of the work for you.

Here are some of the services associated with email marketing:

• List hosting
• HTML template design
• Breaking in new lists
• Custom opt-in applications
• List building
• List buying
• List segmenting
• List targeting
• Education and Traiining

Web 180 doesn't just offer great e-mail marketing solutions, we'll help you build and grow your lists with expert consultation. No one has the experience to build solid opt-in lists like Web 180. Check out a recent email marketing case study

Client: Chicago based marketing firm for a national battery company

• The battery company had collected email addresses from a variety of events. None of the email addresses were collected electronically.
• The email recipients could not "opt in" at the time of collection.
• The battery company serves many industries.

• How could we gently contact the recipients to get their permission to send periodic product updates and promotions without annoying or losing large portions of the list?
• Prior to sending the actual email blast we needed to scrub the existing list (make sure the recipients were willing participants and the addresses were legitimate) without seeming like spam.
• How could we further segment the list more effectively target customers?
• Without access to the battery company's web site server how could we develop a method for their recipients to opt-in and collect more information about their interests?
• Without access to the battery company's web server, how could we automatically segment the list into even more granular lists?

• Sent a preliminary, simple text email letting people know that at some point they had provided their email address to the battery company. If they were interested they could follow a link to let us know they would like to receive more info from the company. If they were not interested they could follow a link to confirm that they did not wish to receive emails from Optima. This killed 2 birds with 1 stone. We verified the email addresses were legitimate and we got interested recipients to opt in.
• We also developed an application, on our server, to allow email recipients to choose other areas of interest to help segment the list. Upon clicking the link to indicate they were interested in receiving emails they were presented a list of interests. Checking boxes automatically added them to the appropriate segmented lists.
• Sent emails

• We retained 80% of the original list
• Over 50% open rate for the main marketing email blast
• 2/3 of the people who opened the email clicked links within the email
• Less than 1% unsubscribe rate

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