Marketing Firms & Departments
You’re probably selling these trends. Are you really delivering results?
Search Engine Marketing
In 2015, search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014.
Mobile, Local Search Results
In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location-targeted placements would rise 56% this year to $6.7 billion, or 37% of all mobile ad dollars.
Digital Spending - Mobile
Digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile.
Let’s Get Real
According to more than one study (Tech Republic and Dr. Dobbs) at least 53% (and as much as 68%) of Digital projects are deemed lackluster or outright failures. Digital projects are 60% over budget and when it comes to delivering requirements, Digital projects miss at least 30% of them. On top of that most marketing firms struggle to find and retain key Digital personnel.
Whether you know it or not, the likelihood is, you’ve got plenty of room for improvement.
What would it be worth to eliminate guess work in the approach used to solve client challenges or achieve an objective for your client? What would it be worth if on every project you could make more, spend less and build credibility?
By working with Web180, we guarantee your projects will: generate more revenue and more profit, reduce expenses, improve customer satisfaction and either re-enforce or build credibility. While working together, we will not compete against you and we guarantee confidentiality. Your process will be improved as will your team.