The Marketing Industry’s Epidemic Failure
Digital projects are a mess. According to two separate studies (IAG and Dr. Dobbs) 53 – 68% of digital projects (depending on the study you prefer) are deemed lackluster or outright failures. They’re unable to consistently produce realistic, meaningful business improvement for the client. On average digital projects are 60% over budget and miss delivering 30% of the expected requirement. The bottom line is, whether you know it or not, you’ve got room for improvement.
By any reasonable measure the Marketing industry is completely failing to see the epic opportunity they are missing. What opportunity? By simply turning the dial a bit on your approach to projects, real business improving results can be obtained every time. That means for Marketing firms or departments total revenue and profits can be increased, expenses reduced, customer satisfaction improved and credibility re-enforced.
By working with Web180, you’ll get an experienced, objective fresh set of eyes on your projects and processes. While working together we guarantee your projects will – generate more revenue and profit, cost less to produce, improve customer satisfaction and credibility. We also guarantee confidentiality and that we will not compete against you. Your processes will be improved as will your team.
If You Sell These Services, You’re Missing Big Opportunity
Search Engine Marketing
In 2015, search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014.
Mobile, Local Search Results
In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location-targeted, placements would rise 56% this year to $6.7 billion, or 37% of all mobile ad dollars.
Digital Spending - Mobile
Digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile.
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013.